(Virtual) Identity Communication: Motivations and Contextual Factors

Although prior literature has explored the important process of identity communication in faceto-face settings, significant changes in how work is accomplished in modern organizations require the development of new theory. Building on extensive identity research in non-virtual settings, this paper develops and justifies a new theoretical model that better explains the antecedents of virtual identity communication. The model explores how identity motives lead to identity communication, and how virtual communication environments alter these processes. We summarize our data collection methodology and the results of a preliminary data collection and conclude by discussing theoretical and practical contributions. The concepts and relationships presented here can help theorists and managers better address identity issues faced by modern, technology-infused organizations.